How to write an advertisement for the sale of an apartment? This article with a step-by-step plan and example will help you write a cool, emotional ad that would “catch” the eye, be remembered by potential buyers and encourage them to call and buy an apartment from you. It's about about such advertisements that require a description in free form (not short lines in the corresponding columns of specialized real estate catalogues, there’s not much to go around here).

As a rule, any ad consists of three points: a headline, a body and an ending. The title should be short (about 7 words), informative and memorable. Informative, that is, like a mini-ad containing the following information: what product is offered (house, apartment, office), for whom it is intended (“for a large family”, “for a young couple”, “for business people”, “for lovers” comfort") and main benefits (for example, a profitable investment of money, savings, improved quality of life, etc.).

Try to come up with something new, not standard, because a non-standard approach attracts more attention. For example, “An address you'll be proud to call,” “Kids need a big house,” “You'll love this convenience - just 15 minutes to...”, “Live modern,” “Buy now or wait for prices to go up.”

Further in the main part of the ad, also try to create a positive mood, including in the description of your apartment non-standard epithets and key advantages for buyers, for example, “sunny and spacious apartment”, “good layout”, “vigilant concierge and intercom”, “cozy bedroom”, “the morning sun in the living room/kitchen will set the mood for the whole day”, “there is a park/pond/square very close to the house, and in the evenings you can smell the grass, warmed by the sun during the day.” All this will help set the person reading the ad to a pleasant feeling. The potential buyer will begin to associate himself with the owner of the apartment, dream and plan how, when he comes home after work, he will open the window and inhale the aroma of grass and admire the sun at sunset. Then he will feel sorry to break away from his dream, he will want to look at the apartment for sale and, if you do everything right (see), with a high probability he will buy it.

In any advertisement there are a number of basic parameters of the apartment for sale that must be indicated, for example:

• number of rooms;
• location - address;
• the floor of the apartment and the number of storeys of the house itself;
• the total area of ​​the apartment being sold, living area (preferably by room) and kitchen area;
• bathroom (combined or separate);
• balcony or loggia (if any);
• distance/time to the nearest metro station or significant public transport stop;
• price;
• seller’s contacts (you can also indicate who is selling – the agency or the owner);

Also in the text of the ad, it is advisable to write about the features of your apartment (for example, where the windows of the apartment face, is there parking and what kind (closed, underground, open)), information about the infrastructure of the area, and more. That is, what you would ask yourself when buying an apartment.

The size of a good ad

There is no single standard for posting advertisements; there are quite a lot of real estate notice boards. In some places the number of characters allocated for the description of the apartment for sale is 500, and in others it is 2000. We advise you to write an ad in 700 characters - this is quite enough to tell everything necessary and important about the apartment, and, if necessary, shorten or expand it a little. Remember that too much information is just as bad as too little information. To write a good advertisement for the sale of an apartment, you should not indicate a huge number of unnecessary details. Listing all the boutiques, names of stores, bars, sports centers, restaurants and other things located within a radius of several kilometers from the house will make the ad huge, boring, and a rare buyer will read it to the end.

Absolutely all information must be truthful, but it is better not to indicate some truth. For example, about the reason for selling an apartment if someone died in it old man. It would be better to say that he was ill and died in the hospital. After all, with such truth you will only scare away the buyer. You shouldn’t write that “the windows offer a wonderful view of the park” or “there are three schools and two kindergartens nearby,” if in fact the view is of a garbage dump and there are only tire shops or factories nearby. Lying will only add to your time wasted on useless browsing, since most buyers will not want to deal with you. It is better to focus on the undeniable advantages of your apartment (for example, “no intermediaries”, “no commission”, “furnished - buy and live”, “documents for the apartment are ready for a transaction”, “the apartment is available”, etc.).

Using abbreviations when writing advertisements for the sale of an apartment

If the ad can describe the apartment, and not just fill out columns with specific values, then you should do without abbreviations. An inexperienced buyer may become tired of such mental decoding exercises, and he will simply ignore your ad. There are generally accepted abbreviations, for example, “total area of ​​the apartment / area of ​​the rooms / area of ​​the kitchen” (if the apartment has several rooms, then it is better to indicate by room): 58/22+15/12. But about the bathroom it is better to write not SUS or SUR, but a combined bathroom or a separate bathroom, respectively.

In your ad, try to avoid general phrases like “good repairs”, “developed infrastructure”, because each person perceives the concept of “good” differently. Instead, it is better to indicate specifics, for example, cosmetic repairs, new plumbing, a brick house built in 2008, wooden double-glazed windows, a glazed loggia, a 24-hour supermarket and pharmacy in the neighboring house and other details.

Stop words that should not be used

Some words “reduce the price” of an apartment in the eyes of buyers, for example, “urgent”, “bargaining is possible”, “urgently due to departure”. This is how you tell the buyer that it is not worth the money claimed or, for those who are especially suspicious, that there is something wrong with the apartment.

Instead, include important terms that benefit them. If you are selling yourself without the help of an agency, then write “from the owner”, “without an agency”, “sold by the owner” or “without commission”. This will attract the attention of potential buyers.

Once again, please note that high-quality photographs are a prerequisite for a successful advertisement for the sale of real estate.

In general, all characteristics of a property in an ad are listed in order of decreasing importance. First, the buyer is interested in the most important parameters of the home, and only then in secondary and interesting facts.

It’s better to end the ad with a call to action (to call, make an appointment to view or buy): “call right now”, “come tomorrow and you will be enchanted”, “give yourself the gift of the year - meet New Year in its new apartment", "Hurry up so as not to miss such a good apartment" and more. Come up with your own non-standard phrase that will encourage the buyer to make a purchase.

Example ad text

An apartment for sale from the owner in a new premium brick building. The apartment has a very successful and convenient layout. Large hall, which can easily accommodate a large closet and a hallway for storage large quantities of things. Windows on three sides, spacious rooms and kitchen correct form. High plastic windows, there is a lot of light in all rooms.

How to write an ad that will conquer the world? The biggest secret of promotional content remains a great product. Interesting looks, reliability and reasonable price are the advantages that can make you loyal customers. If you find in this place that you need to devote an extra work week to a product or service, you won't regret it. Writing ads for an improved product is incomparably easier. And it will be more effective by nature itself.

Customers who are so happy with a service or product, they are willing to invest their time and tell others about their experience. This is the greatest expression of gratitude that entrepreneurs receive. The natural "whisper" and command is an added value that cannot be overstated. Who will understand this, because these advertising texts will be almost a formality.

Each room has a loggia of 9 sq. m across the entire width, in which you can organize seating areas or additional storage space.

This is the only apartment in the building that is offered with a fine finish and is almost ready to move into.

In the courtyard of the house there is a large children's playground, many benches for relaxation, and there is even an equipped grill! Within easy reach of kindergartens, schools, sports schools Youth 1 and Youth 2, grocery stores, popular restaurants Arabica and Alexandria with a large children's entertainment area, studios beautiful nails Berezka, child development center, BITTU.

A good slogan until you want to remember and repeat. Even better are those who remember themselves. A good slogan can accompany a company for many years. So before you repeat an advertising slogan in hundreds of different advertisements, make sure that it is really worth it. Learn 5 simple rules, without which it is impossible to create a good advertising slogan.

Advertising passwords that are in memory itself

Slogans were used on the battlefield to identify and impress. Nothing has changed since then. Weapons have changed - from axles to money. The term comes from the Old Irish "slug-ghairm", literally "host-cry". Modern "military crusaders", instead of scaring enemies, today serve to attract customers. The iconic advertising slogans of our era give us a guarantee of quality and all the benefits we can count on when deciding on an offer. All these differences and novelties do not blur one feature of the recognized password.

The house is very warm, thick brick walls, two elevators, concierge. There are 4 apartments on each floor, for every 2 apartments there is a large vestibule that can be closed and used for storing things. A very comfortable area for you and your family to live. Call now.

general information:
Floor: 5 of 12
House type: new building
Total area: 92 m2
Room area: 20+25 m2
Living area: 45 m2
Kitchen area: 15 m2
Bathroom: 1 shared
Balcony: 2 lodges.
Elevator: 1 pass.
View from the window: courtyard and street
Cost: 2,500,000 rub.

Follow 5 rules, create an advertising slogan that has existed for over 100 years!

Achieving the right conciseness, recognition and effectiveness today is as difficult as it was a thousand years ago. However, with the help of our tips contained in the article, you will definitely achieve success. To put it insultingly, if the company is boring, the password should be too.

This soap was also advertised with another famous slogan - it floats on water! Over the decades, two passwords - one based on reason and the other based on emotions - have brought millions of loyal customers to the product. Not every word of a word is effective. How to create an advertising slogan? Discover 5 rules that increase the likelihood of success in creating an advertising slogan.

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